Politics, power and PR – a fearsome combination if you believe that good communications is nothing but spin. But smart organizations know that achieving your objectives and building support is not about winning the battle (or even being perceived that way), it’s about finding common ground and communicating authentically to build trust.

Communications excellence starts with trust and a plan of action. Who do you want to reach? What is your message? How are you going to reach them? What are their problems and how can you solve them? And, perhaps most importantly — how do you know your plan is working?

This blog is about commitment. It’s about listening, creating conversation, monitoring and cementing relationships, looking for trouble, communicating the right message and getting results.


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