Category Archives: Marketing

Lessons in social media planning from Sesame Street


Getting your groove in social media takes planning. But like the saying goes, you probably learned everything you need to know about social media in Kindergarten. Continue reading

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Posted in Client/Customer Relations, Marketing, Social Media | 2 Comments

Word-o-rama: time to purge 2010 slang


Very few slang words have staying power. Which ones would you vote to keep from your generation? Continue reading

Posted in Marketing, Slang, Social Media | Leave a comment

Plan that PR stunt


Noise, noise, noise. It’s hard to get attention these days for your ideas or product. But not all attention is worthwhile… I found a story in this morning’s news that describes using a well-timed illusion to raise awareness about driving … Continue reading

Posted in communications planning, Crisis Planning, Marketing, public relations, risk analysis | Tagged , | Leave a comment

Making sense of chaos


During my most recent academic experience, an instructor posed the question: is our world complex or complicated? Many people don’t know the difference between the two, so here goes: Wiring an airplane’s electronic system is complicated. There’s a lot to … Continue reading

Posted in Crisis Planning, Marketing | Tagged , , , , | Leave a comment