Category Archives: risk analysis

The risk of spin


Don’t risk it! Reputation is the gold standard in government or business. Continue reading

Posted in communications planning, Crisis Communications, Employee relations, Issues Management, public relations, Reputation Management, risk analysis, Social Media, Stakeholder Relations | Leave a comment

An oily debate


A perfect storm.
Debate is heating up on the subject of oil sands development in Alberta. Both sides are claiming their science is valid. What are the options from a PR perspective? Continue reading

Posted in community relations, Crisis Communications, Issues Management, Reputation Management, risk analysis, Stakeholder Relations | Tagged , , , | Leave a comment

Plan that PR stunt


Noise, noise, noise. It’s hard to get attention these days for your ideas or product. But not all attention is worthwhile… I found a story in this morning’s news that describes using a well-timed illusion to raise awareness about driving … Continue reading

Posted in communications planning, Crisis Planning, Marketing, public relations, risk analysis | Tagged , | Leave a comment