Author Archives: signinblack

About signinblack

PR specialist good at what I do, but with a regular-sized ego. Inspired by the human condition, politics, philosophy, good books, craft, technology and people with integrity.

It’s good to spread good ideas


Just a short post to share a very creative idea from a PR pro in Australia. Social media dishes up both challenges and opportunties for PR professionals. For better, social-friendly media relations, here’s a simple idea to leverage the opportunity … Continue reading

Posted in Media Relations, Social Media | Tagged , , | Leave a comment

Leveraging the power of social media for social good


Social media allows people to participate in whatever way the can to help make a difference. Continue reading

Posted in Social Media, Uncategorized | 2 Comments

Lessons in social media planning from Sesame Street


Getting your groove in social media takes planning. But like the saying goes, you probably learned everything you need to know about social media in Kindergarten. Continue reading

Posted in Client/Customer Relations, Marketing, Social Media | 2 Comments

klout in real life


When it comes to mother-love, there are few things more authentic and personal than a hand-made, knitted dress. ¬†Unfortunately, in virtually any decade after the automobile was invented, there’s pretty much nothing in the world that will ruin your chances … Continue reading

Posted in Leadership, Slang | Leave a comment

Being the boss in the 21st Century


How we define leadership is definitely changing, but there’s room for almost anyone at the top — depending on the situation. Continue reading

Posted in Employee relations, Leadership | 2 Comments

Word-o-rama: time to purge 2010 slang


Very few slang words have staying power. Which ones would you vote to keep from your generation? Continue reading

Posted in Marketing, Slang, Social Media | Leave a comment

The cycle of compromise


The new rules around business and crisis communications in the age of social media freak a lot of business types out. Because if you’re in business, social media means you no longer control the message. It’s open season, so hiding … Continue reading

Posted in Crisis Communications, public relations, Reputation Management, Social Media, Stakeholder Relations, Uncategorized | Leave a comment