That much-loved buzzword ‘engagement’ happens for a lot of reasons. Today’s Rally to Restore Sanity and/or Fear is one of the best social media/politics examples I’ve ever seen.
Of course it took an army of well-paid, smart people to put it together. But it proves that the simplest idea is usually the best one. Oh, I wish I could be in Washington for #10.30.10! But thanks to social media, I can participate and save the plane fare.